Maurice Lacroix: Swiss Watchmaking Excellence from Cicala.it, Exclusive Official Retailer in Genoa and Liguria
Welcome to the section dedicated to Maurice Lacroix watches on Cicala.it, the only official retailer of the prestigious Swiss brand in Genoa and throughout Liguria. Our boutique is the reference point for enthusiasts of high-end Swiss watchmaking who wish to experience the timeless elegance and mechanical precision that distinguish every Maurice Lacroix creation. Through our e-commerce, we offer the possibility to purchase these extraordinary timepieces with insured free shipping across Italy, ensuring the same exclusive shopping experience that defines our physical stores.
Maurice Lacroix: Swiss Watchmaking Excellence Since 1975
Founded in 1975 in Saignelégier, in the Swiss Jura mountains, Maurice Lacroix quickly established itself as one of the most innovative and respected brands in the luxury watchmaking scene. The brand’s philosophy is based on the continuous pursuit of excellence, combining traditional Swiss watchmaking craftsmanship with a contemporary and distinctive design. From the beginning, Maurice Lacroix had a clear objective: to produce high-quality watches, rigorously tested and capable of offering exceptional value. This vision led the brand to develop proprietary movements and create iconic collections that have redefined modern watchmaking standards.
Cicala.it: Exclusive Official Retailer in Genoa and Liguria
Cicala.it is proudly the only authorized Maurice Lacroix retailer in Genoa and throughout Liguria. This exclusive status allows us to offer our customers a privileged shopping experience, with access to the full range of models, official warranty, and certified after-sales support. Our deep knowledge of the brand and passion for high-end watchmaking enable us to guide each customer in selecting the perfect timepiece, addressing specific aesthetic and functional needs. Through our e-commerce www.cicala.it, we extend this exclusive experience throughout Italy, maintaining the high standards of excellence that set us apart.
History and Tradition of Maurice Lacroix in Swiss Watchmaking
The history of Maurice Lacroix is a fascinating journey into the world of precision Swiss watchmaking. Initially, the expertise of the Desco von Diethelm group was widely recognized in the industry, leading them to manufacture private-label watches for other brands. However, the strategic decision to produce watches under their own name marked the beginning of a successful journey that continues today. A particularly bold move at the time was the development of in-house movements, showcasing the brand’s commitment to innovation and technical excellence. Over the years, Maurice Lacroix has repeatedly demonstrated its creativity, crafting iconic watches such as the MASTERPIECE, the Calypso, and more recently, the AIKON. These models perfectly embody the brand’s philosophy: merging urban style, Swiss craftsmanship, and creativity to produce luxury watches that offer exceptional perceived value. The continuous improvement of products, design refinements, the use of new materials, and the development of innovative ideas have shaped the brand’s evolution, solidifying its reputation internationally.
The Maurice Lacroix Philosophy: A Journey Towards Excellence
At Maurice Lacroix, success is seen as a journey, not a destination. This philosophy is reflected in the brand’s approach to creating each watch: a continuous process of seeking excellence, discovering new technologies, and developing innovative ideas. The goal is not just to produce watches but to craft timepieces that tell a story, representing the perfect balance between watchmaking tradition and contemporary design. The Maurice Lacroix manufacture, located in the Swiss Jura mountains, is the beating heart of this philosophy. Here, skilled artisans work with millimetric precision to bring to life watches that meet the highest quality standards. Every component is carefully selected, processed, and assembled with meticulous care, ensuring that every Maurice Lacroix watch is not just a timekeeping instrument but a wearable work of art.
The Maurice Lacroix Collections: Elegance and Swiss Precision
The Maurice Lacroix collections perfectly embody the balance between Swiss watchmaking tradition and contemporary design. Each line has a distinctive identity while maintaining the brand’s core values: impeccable craftsmanship, Swiss precision, and attention to detail. Through Cicala.it, official retailer in Genoa and Liguria, you can explore the entire range of models, discovering the perfect timepiece for every style and occasion.
The AIKON Collection: The Iconic Design of Maurice Lacroix
The AIKON collection represents the essence of Maurice Lacroix design: modern, distinctive, and instantly recognizable. Launched as an evolution of the historic Calypso collection from the 1990s, the AIKON has quickly gained popularity among enthusiasts and collectors thanks to its urban and contemporary character. The robust case with its signature six-arm bezel, the dial with Clous de Paris pattern, and the integrated bracelet are distinctive elements defining the identity of this collection. Available in various sizes, from 39 mm to 42 mm and up to 45 mm for larger models, the AIKON collection adapts perfectly to different tastes and wrist sizes. The materials used range from high-quality stainless steel to PVD finishes, ensuring durability without compromising elegance. Every detail, from the crown to the pushers, has been meticulously designed to offer not only an attractive aesthetic but also a flawless user experience.
Why Choose Cicala.it for Your Maurice Lacroix Watch Purchase?
Choosing Cicala.it for your Maurice Lacroix watch purchase means relying on the only official retailer of the prestigious Swiss brand in Genoa and throughout Liguria. This exclusivity allows us to offer our customers a privileged shopping experience, with a guarantee of authenticity, specialized assistance, and access to the full range of models. Our deep knowledge of the brand and passion for high-end watchmaking enable us to guide every customer in selecting the perfect timepiece, addressing specific aesthetic and functional needs.
Exclusive Services and Official Maurice Lacroix Warranty
Every Maurice Lacroix watch purchased on Cicala.it is delivered with its original box, complete documentation, and a two-year international official warranty. This ensures not only the product’s authenticity but also the peace of mind of certified after-sales support.
Free Insured Shipping Across Italy
Purchasing a Maurice Lacroix watch on Cicala.it means enjoying free insured shipping across Italy. Each watch is carefully packaged for maximum protection during transport and shipped with trusted couriers, ensuring fast and secure delivery.