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MIDO Swiss watchmaker Georges Schaeren founded MIDO in 1918. The name MIDO – derived from “yo mido” meaning “I measure” in Spanish – expresses a deep attachment to the measurement of time. Sustained by its founder’s visionary strength, the brand continues to combine watchmaking expertise, innovation, functionality and aesthetics. Cutting-edge technology, movements renowned for their precision, materials of superior quality, and original yet timeless designs are the pillars of MIDO’s unique know-how. The brand draws on its expertise to proudly showcase mechanical and aesthetic features that meet the highest standards of Swiss watchmaking and to make high-end quality affordable. MIDO’s watches are fitted with the latest-generation automatic movements, with impressive power reserves and excellent resistance to magnetism. All chronometer models house calibres subjected to rigorous testing by the Contrôle Officiel Suisse des Chronomètres (Official Swiss Chronometer Testing Institute) and are therefore COSC-certified. Since value lies in the smallest details, MIDO selects the best materials and applies high-end finishes and decorations to its dials and calibres. This technological performance is joined by original yet timeless designs with sleek lines. Beyond fashion and passing trends, MIDO watches stand out for their reliability, resistance and durability. An international name in Swiss mechanical watches, MIDO is represented by 2,700 official retailers in 70 countries and its watches are available on major digital sales platforms. The brand also has its own boutiques and e-boutiques. MIDO is based in Le Locle, the centre of watchmaking excellence in the Swiss Jura and belongs to the Swatch Group, the world leader in watchmaking.