Buying Jewellery or a Watch from Italy: Shipping, Customs and Warranty for UK and US Buyers
Buying a watch or a piece of jewellery from an Italian shop, from a sofa in Manchester or Chicago, raises three perfectly…
Read more →
Since 1832 Longines has stood for Swiss precision and sports timekeeping. Master Collection, HydroConquest, DolceVita and Spirit, plus original straps and buckles, from an authorised dealer in Italy shipping insured worldwide.
























Longines has been making watches since 1832 in Saint-Imier, Switzerland, and its winged hourglass is one of the oldest registered trademarks in watchmaking. Cicala is an authorised Longines dealer in Italy, jewellers since 1950: this page covers the full range we carry — Master Collection, HydroConquest, DolceVita, Spirit, Conquest — plus original Longines straps and buckles, shipped insured to the United States.
Prices are the real figures from our catalogue; the price that counts is the one on the product page.
Our widest Longines collection and the most traditionally watchmaking of them: almost entirely automatic, with chronographs, moon phases and calendars, in dress cases including gold. €1,879–€13,100.
The Longines diver, and the most searched Longines model anywhere: 300 m water resistance, unidirectional bezel, ceramic insert on many references, in 39, 41 and 43 mm. €1,200–€4,650.
Built around the pioneers of aviation: high legibility, automatic movements and a number of COSC-certified references. The Zulu Time version adds a second time zone. €1,950–€6,900.
The rectangular case that defined the brand, above all for women: guilloché dials, gold and diamond-set versions, mostly quartz. €1,279–€10,500.
The everyday sports watch: sturdy, understated, in both quartz and automatic, for men and women. It also holds the most accessible reference in the range. €770–€4,450.
The thin dress watch: flat case, minimal dial, almost always quartz. The purest dress piece in the range, in many men’s and women’s variants. €1,250–€4,600.
The figures below are Italian authorised-dealer prices — the ones people look for when they search for Longines prices in Italy. Longines has no watch under €700: the most accessible reference in our catalogue is a quartz Conquest at about €770, and half the range sits above €2,600. Three things worth knowing before ordering from Europe:
| Budget | What it buys |
|---|---|
| Under €1,500 | Quartz Conquest and La Grande Classique — the way into the brand. |
| €1,500–€2,500 | The busiest band: HydroConquest divers and the first Master Collection automatics. |
| €2,500–€4,000 | Spirit and Spirit Zulu Time, Legend Diver, Record with its silicon hairspring, Master Collection chronographs. |
| Above €4,000 | Gold and diamond-set DolceVita and Master Collection, complications, limited references. |
The HydroConquest is where most people start, and the size is the real decision. The 39 mm suits wrists up to roughly 6.7 inches and disappears under a cuff; the 41 mm is the balanced default; the 43 mm is a proper tool-watch presence. Water resistance is 300 m throughout, with a unidirectional bezel and a ceramic insert on many references, in both automatic and quartz. There is a full guide in our HydroConquest 2026 buyer’s guide, and a separate one on what a GMT actually does.
Longines’ women’s range is larger than its men’s, and it is often the reason people come to the brand. DolceVita is the signature: a rectangular case, guilloché dials, gold and diamond-set versions, with the Mini DolceVita for smaller wrists. PrimaLuna is the round, largely automatic alternative; La Grande Classique the thinnest and most restrained. Conquest and HydroConquest also come in women’s sizes. A quarter of our Longines catalogue is under 30 mm. Browse them all under women’s watches.
This is the part of our Longines catalogue most people never find, and it is what we sell most of: around 490 references of original Longines straps and bracelets and replacement buckles — leather, rubber and steel, from €15 for a steel buckle up to HydroConquest bracelets and alligator straps for the DolceVita. If you are unsure of the size, send us the reference number of your watch (the code beginning with L) and we will tell you.
| Calibre | Type | Where you find it |
|---|---|---|
| L888 | Automatic | The workhorse of the range: Master Collection, Spirit and automatic HydroConquest. Long power reserve. |
| L899 | Automatic | Silicon hairspring, antimagnetic: Record and the upper Master Collection. |
| L592 · L595 | Automatic | The smaller women’s calibres: automatic PrimaLuna and DolceVita. |
| L688 | Automatic | The column-wheel chronograph of the Master Collection. |
| L1xx · L2xx | Quartz | La Grande Classique, DolceVita and many Conquest references. |
Two things hold across almost the whole range: sapphire crystal, fitted to over nine hundred references in our Longines catalogue, and an international warranty of 5 years on automatics and 2 years on quartz — the exact term is stated on each product page. Several Spirit and Record references are COSC-certified chronometers. Behind the shop there is a real workshop in Genoa: overhauls, original parts, polishing and water-resistance testing. More on the brand in our history of Longines.
In our catalogue Longines watches run from about €770 to over €10,000 for gold and diamond-set references, with the middle of the range around €2,600. Below €1,500 you are mostly looking at quartz Conquest and La Grande Classique; the busiest band is €1,500–€2,500, where the HydroConquest and the first Master Collection automatics sit.
Precision and sports timekeeping. Founded in 1832 in Saint-Imier, Switzerland, Longines is one of the oldest registered watch trademarks in the world — the winged hourglass — and has timed everything from Olympic events to Roland Garros. Today it means Swiss automatics, sapphire crystal across the range and several COSC-certified references.
Yes. Shipping to the US and Canada is a flat €22.50, insured and tracked, in 3–5 business days. Prices are shown in euro and include Italian VAT; VAT is removed at checkout on orders shipped outside the EU. Import duties and taxes due on arrival are the customer’s responsibility — we say so plainly rather than at the last step.
The most common question about this model. The 39 mm works up to roughly a 6.7-inch wrist and slides under a cuff; the 41 mm has more presence and is easier to read. Same water resistance, same construction — it is a question of proportion, not of specification. There is a fuller guide here.
It is upper-mid Swiss rather than high horology: above the entry-level Swiss names, below the grandes maisons. Sapphire crystal across the range, ETA-derived movements developed for Longines, and several COSC-certified references. We wrote an honest answer here.
Longines’ international warranty runs 5 years on automatic watches and 2 years on quartz; the term that applies is stated on each product page. Every watch ships with its original box and warranty documentation. Our own workshop in Genoa services Longines watches directly, including full overhauls, original parts and water-resistance testing.
Yes — around 490 original Longines straps, bracelets and buckles in leather, rubber and steel, starting at €15 for a buckle. See the straps and bracelets and replacement buckles. If you are not sure which size you need, send us the reference number of your watch.
Yes — that is most of what we do. We are an authorised Longines dealer in Italy and we ship insured worldwide, with the watch’s original box and warranty documentation. Prices on this site are Italian authorised-dealer prices including Italian VAT, which is removed at checkout for addresses outside the EU. If you are travelling to Italy instead, the showroom is in Genoa.
Mostly automatic: Master Collection, Spirit, Record, Legend Diver and most HydroConquest. Mostly quartz: La Grande Classique, DolceVita and many Conquest. The movement is listed on every product page.
Buying a watch or a piece of jewellery from an Italian shop, from a sofa in Manchester or Chicago, raises three perfectly…
Read more →
Professional is the orange, Sharkhunter the black, Searambler the silver, Divingstar the yellow, Caribbean the blue: DOXA's colour language explained.
Read more →
Same 42.5 mm case, two different watches: 300 m against 1,200 m, helium valve, box crystal and clasp. How to choose, without…
Read more →