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Featured: 1–24 of 225 products

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-14% Maurice Lacroix Aikon Automatic 39 mm AI6007-SS002-731-1
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 39 mm AI6007-SS002-731-1
Original price was: €2,250.00.Current price is: €1,941.44.
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-21% Maurice Lacroix AIKON Automatic 39mm Set Steel and Blue Rubber Watch – AI6007-SS00F-430-C
MAURICE LACROIX
Maurice Lacroix AIKON Automatic 39mm Set Steel and Blue Rubber Watch – AI6007-SS00F-430-C
Original price was: €2,300.00.Current price is: €1,816.99.
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-20% Maurice Lacroix Aikon Automatic 42 mm AI6008-CRM22-330-2
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 42 mm AI6008-CRM22-330-2
Original price was: €3,100.00.Current price is: €2,479.00.
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-10% Maurice Lacroix Aikon Automatic Ø 39 mm AI6007-SS002-430-1
MAURICE LACROIX
Maurice Lacroix Aikon Automatic Ø 39 mm AI6007-SS002-430-1
Original price was: €2,250.00.Current price is: €2,025.00.
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-10% Maurice Lacroix Fiaba Square Quartz 24.00 x 34.00 mm FA1205-PVY01-110-2
MAURICE LACROIX
Maurice Lacroix Fiaba Square Quartz 24.00 x 34.00 mm FA1205-PVY01-110-2
Original price was: €1,250.00.Current price is: €1,125.00.
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-20% Maurice Lacroix Fiaba Square Quartz 24.00 x 34.00 mm FA1205-PVY02-110-A
MAURICE LACROIX
Maurice Lacroix Fiaba Square Quartz 24.00 x 34.00 mm FA1205-PVY02-110-A
Original price was: €1,350.00.Current price is: €1,079.00.
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-10% Maurice Lacroix Vintage 1975 Watch – 39mm Quartz Steel with Date - 751007-SS001-130-2
MAURICE LACROIX
Maurice Lacroix Vintage 1975 Watch – 39mm Quartz Steel with Date - 751007-SS001-130-2
Original price was: €750.00.Current price is: €675.00.
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-20% Maurice Lacroix Aikon Automatic 42 mm AI6008-SS002-330-1
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 42 mm AI6008-SS002-330-1
Original price was: €2,250.00.Current price is: €1,799.00.
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-10% New Maurice Lacroix Aikon-ic Frozen Carbon Deep Forest | Ref. AC6008-TTL50-630-2
MAURICE LACROIX
Maurice Lacroix Aikon-ic Frozen Carbon Deep Forest | Ref. AC6008-TTL50-630-2
Original price was: €3,990.00.Current price is: €3,591.00.
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-10% New Maurice Lacroix 1975 Legacy Automatic 39mm LIMITED EDITION | Ref. 756207-SS001-130-2
MAURICE LACROIX
Maurice Lacroix 1975 Legacy Automatic 39mm LIMITED EDITION | Ref. 756207-SS001-130-2
Original price was: €2,290.00.Current price is: €2,061.00.
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-21% Maurice Lacroix Aikon Automatic 39 mm AI6007-PVC00-430-4
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 39 mm AI6007-PVC00-430-4
Original price was: €2,500.00.Current price is: €1,975.00.
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-20% Maurice Lacroix Aikon Automatic 39 mm AI6007-SS002-030-1
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 39 mm AI6007-SS002-030-1
Original price was: €3,600.00.Current price is: €2,879.00.
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-20% Maurice Lacroix Aikon Automatic 39 mm AI6007-SS002-330-1
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 39 mm AI6007-SS002-330-1
Original price was: €2,250.00.Current price is: €1,799.00.
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-10% Maurice Lacroix Aikon Automatic 42 mm AI6008-BRZ01-730-3
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 42 mm AI6008-BRZ01-730-3
Original price was: €2,650.00.Current price is: €2,385.00.
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-22% Maurice Lacroix Aikon Automatic 42 mm AI6008-PVB00-330-2
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 42 mm AI6008-PVB00-330-2
Original price was: €2,400.00.Current price is: €1,872.00.
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-20% Maurice Lacroix Aikon Automatic 42 mm AI6008-SS002-630-1
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 42 mm AI6008-SS002-630-1
Original price was: €2,250.00.Current price is: €1,799.00.
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-22% Maurice Lacroix Aikon Automatic 44 mm AI6038-SS00F-430-C
MAURICE LACROIX
Maurice Lacroix Aikon Automatic 44 mm AI6038-SS00F-430-C
Original price was: €3,700.00.Current price is: €2,886.00.
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-20% Maurice Lacroix Aikon Automatic Ø 39 mm AI6007-CRM72-130-7
MAURICE LACROIX
Maurice Lacroix Aikon Automatic Ø 39 mm AI6007-CRM72-130-7
Original price was: €3,100.00.Current price is: €2,479.00.
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-20% Maurice Lacroix Aikonic AC6008-SSL20-330-2 Automatic 43 mm
MAURICE LACROIX
Maurice Lacroix Aikonic AC6008-SSL20-330-2 Automatic 43 mm
Original price was: €3,450.00.Current price is: €2,759.00.
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-20% Maurice Lacroix Aikonic AC6008-SSL40-330-4 Automatic 43 mm
MAURICE LACROIX
Maurice Lacroix Aikonic AC6008-SSL40-330-4 Automatic 43 mm
Original price was: €3,450.00.Current price is: €2,759.00.
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-20% Maurice Lacroix Aikonic AC6008-SSL40-331-4 Automatic 43 mm
MAURICE LACROIX
Maurice Lacroix Aikonic AC6008-SSL40-331-4 Automatic 43 mm
Original price was: €3,450.00.Current price is: €2,759.00.
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-21% Maurice Lacroix Aikonic AC6008-SSL70-330-2 Automatic 43 mm
MAURICE LACROIX
Maurice Lacroix Aikonic AC6008-SSL70-330-2 Automatic 43 mm
Original price was: €3,450.00.Current price is: €2,726.00.
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-20% Maurice Lacroix Fiaba Square Quartz 24.00 x 34.00 mm FA1205-PVY02-110-1
MAURICE LACROIX
Maurice Lacroix Fiaba Square Quartz 24.00 x 34.00 mm FA1205-PVY02-110-1
Original price was: €1,390.00.Current price is: €1,111.00.
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-20% Maurice Lacroix Fiaba Square Quartz 24.00 x 34.00 mm FA1205-SS002-160-1
MAURICE LACROIX
Maurice Lacroix Fiaba Square Quartz 24.00 x 34.00 mm FA1205-SS002-160-1
Original price was: €1,150.00.Current price is: €919.00.
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Maurice Lacroix is an independent Swiss watchmaker founded in 1975 in Saignelégier, in the Jura, and it turned fifty in 2025. Most people know it for one watch, the Aikon, which accounts for 125 of the 223 references we carry. Sapphire crystal is fitted across effectively the whole range, and half the models sit around €1,900.

The Aikon, and its six claws

The signature is the six claws applied to the bezel: you recognise the watch from across a room. Today’s Aikon is not an invention out of nowhere — it reprises the Calypso of 1990, the house’s first sport-chic piece — and comes as automatic, quartz, chronograph and skeleton, on an integrated steel bracelet or a strap.

Two things make it practical as well as good-looking: a quick-release strap system — Maurice Lacroix calls it the Easy Strap Exchange System — so steel to rubber or leather takes seconds, with no tools, and a genuine choice of diameters, which is unusual on an integrated-bracelet design. And then there is the question everyone asks — how close is it to a Royal Oak, and how far. We took it on here.

The collections

Aikon

The steel sport-chic with an integrated bracelet and six claws on the bezel. Automatic, quartz, chronograph and skeleton, from 39 to 44 mm. Over half the Maurice Lacroix catalogue. €896–€9,950.

Vintage 1975

The line named after the founding year: steel quartz watches in 33 and 39 mm, restrained and period in design. The way into the brand. €674–€7,950.

Fiaba

The women’s collection: compact round and square cases, mother-of-pearl dials, moon-phase versions. €890–€2,290.

Aikonic

The Aikon evolved into a 43 mm case with richer finishing, usually automatic with a display caseback. €2,726–€7,950.

Masterpiece

The house’s high watchmaking: skeletons, complications, movements on show. Few pieces, another order of price. €6,150–€7,350.

Pontos

The more restrained classic-sports line, without the Aikon’s integrated bracelet. Limited presence in the catalogue.

Aikon in 39, 42 or 44 mm

The size is the real decision. 39 mm is the most versatile and sits under a cuff; 42 mm is the balanced default and the one you see most in photographs; 44 mm, usually reserved for the chronographs, is a deliberate statement. Construction does not change — proportion does. On an integrated bracelet the lug-to-lug distance matters as much as the diameter, and that can only really be judged on the wrist.

Prices, and what a US buyer actually pays

The range runs from about €675 to €9,950, with half the models around €1,900. Three practical points for ordering from Europe:

  • Prices are shown in euro and include Italian VAT, which is removed at checkout on orders shipped outside the EU.
  • Shipping to the US and Canada is a flat €22.50, insured and tracked, in 3–5 business days.
  • Import duties and taxes on arrival are the buyer’s responsibility.

Maurice Lacroix is thinner on the ground in the United States than in Europe, and that is part of why people order it from here: the European references, and a dealer with a workshop rather than a warehouse.

Quartz or automatic

Of the range we carry, 129 references are automatic and 85 quartz. The automatics are almost all Aikon, Aikonic and Masterpiece, on reliable Swiss bases and often behind a display caseback; quartz covers the Vintage 1975 and much of the Fiaba. Browse all automatic watches or quartz watches.

What movements does a Maurice Lacroix use

The question anyone looking past the dial asks, and almost nobody answers. The automatics in the current range — Aikon and Aikonic above all — run ML-designated calibres built on Swiss Sellita bases: the same family found across the segment, sturdy, widespread and serviceable anywhere, which on a watch meant to last twenty years matters more than exclusivity. Several references have a display caseback.

The quartz pieces — Vintage 1975 and most of the Fiaba — use supplied Swiss movements, with maintenance down to a battery change. The Masterpiece line is another matter: skeleton work and finishing done in house, and it is there that the brand shows how far it can go. The exact calibre is listed on every product page.

Women’s Maurice Lacroix

The women’s offer centres on the Fiaba: compact round and square cases, mother-of-pearl dials and moon-phase versions. Alongside it sit the 33 mm quartz Vintage 1975 and the smaller Aikon sizes for anyone who wants the sport-chic look on a slimmer wrist. All of it under women’s watches.

Authorized dealer, warranty and service

Every watch ships with its original box, papers and two-year manufacturer warranty. Behind the shop there is a real workshop in Genoa: overhauls, original parts, polishing and water-resistance testing. Jewellers since 1950 — about us. On the brand’s first fifty years, here.

Maurice Lacroix: frequently asked questions

How much does a Maurice Lacroix watch cost?

From about €675 for a quartz Vintage 1975 up to nearly €10,000 for a skeleton Masterpiece. Half the range sits around €1,900, and the busiest band is the automatic Aikon between €1,800 and €2,500.

What makes the Aikon recognisable?

The six claws applied to the bezel — the signature of the model. Today’s Aikon reprises the Calypso of 1990, the house’s first sport-chic watch. It is the model that made Maurice Lacroix widely known: 125 of the 223 references we carry are Aikon.

Aikon in 39, 40, 42 or 44 mm: which one?

The most common question about this watch. 39 mm is the most versatile and works on slimmer wrists; 42 mm is the balanced default; 44 mm is a deliberate presence, usually on the chronographs. Construction is the same — it is a question of proportion.

How does the Aikon compare with a Royal Oak?

Everyone asks, so it deserves a straight answer. They share the grammar of the steel sport-chic watch with an integrated bracelet, but they sit on different planets of price and manufacturing: an Audemars Piguet costs ten to fifteen times as much, with a movement and finishing of another order. The Aikon offers that language at a reachable figure, which is a merit in itself. The long version is here.

Do you ship Maurice Lacroix watches to the United States?

Yes. Shipping to the US and Canada is a flat €22.50, insured and tracked, in 3–5 business days. Prices are shown in euro and include Italian VAT, which is removed at checkout for orders shipped outside the EU. Import duties and taxes on arrival are the buyer’s responsibility. Maurice Lacroix is thinner on the ground in the US than in Europe, which is part of why people order it from here.

What is the Vintage 1975 line?

The collection named after the brand’s founding year — Maurice Lacroix was born in 1975 in Saignelégier, in the Swiss Jura, and turned fifty in 2025. Steel quartz watches in 33 and 39 mm with a restrained, period design: the way into the brand, from €675.

Is Maurice Lacroix a good brand?

An independent Swiss brand in the upper-middle segment, with one thing worth noting: sapphire crystal across effectively the whole range — 178 of 223 references — and reliable Swiss automatic bases. Between €1,500 and €2,500 the real comparison is with Longines and Oris; Maurice Lacroix brings a more distinctive design and is less commonly seen, which for some people is the point.

What warranty comes with the watch?

Two years of official manufacturer warranty, with the original box and papers. Our own workshop in Genoa services the watches directly: overhauls, battery changes, polishing and water-resistance testing.

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