A watch is not just an accessory for measuring time, but a true style statement, a faithful companion that accompanies us in every moment of the day. Choosing the perfect watch can seem like a daunting task, given the vast array of models, brands, and features available. To help you in this decision, we have prepared a comprehensive guide that will lead you to discover the four leading brands of our jewelry store: Longines, Mido, Seiko, and Squale.

Longines: Timeless Elegance

Founded in 1832 in Saint-Imier, Switzerland, Longines is synonymous with elegance, tradition, and precision. Its watches, characterized by clean lines and refined design, are perfect for those seeking a classic and timeless accessory.

• Iconic Collections: Longines boasts a rich history and numerous collections that have made watchmaking history. Among the most famous are the Conquest and Hydroconquest, inspired by the world of sports and diving, the Master Collection, dedicated to lovers of classic elegance, and the Heritage, which reinterprets iconic models of the past in a modern key. For women, there's the DolceVita, the most popular rectangular watch, and the DolceVita Mini, a novelty presented between 2023 and 2024 that is enjoying enormous success.
• High-Quality Movements: Longines uses mechanical and quartz movements of the highest precision, ensuring impeccable performance and reliability over time, with a 2-year warranty for quartz movements and a full 5 years for all automatic ones. In recent automatic productions, the silicon balance spring has been introduced as standard, to allow incredible resistance to thermal and magnetic shocks, with consequent greater accuracy.
• Precious Materials: Longines watches are made with top-quality materials, such as stainless steel, bronze, gold, and ceramic, for a sophisticated and durable look.
• Price Range: On average between 2000 and 4000 euros.

Mido: The Perfect Balance of Design and Functionality

Founded in 1918, Mido is a Swiss brand that stands out for its innovative approach and the constant search for the perfect balance between design and functionality. Its watches, initially inspired by architecture, were characterized by clean lines, durable materials, and cutting-edge technology. Today, the brand, renewed in lines and collections with careful restyling, aims to become a bestseller among mid-range watches with its Ocean Star and Multifort collections.

• Collections Inspired by Architecture: Mido draws inspiration from iconic buildings like the Colosseum, the Rennes Opera House, and the Guggenheim Museum Bilbao to create watches with unique and original designs. Among the many proposals, two models deserve a mention that have seen growing demand in recent years: the Decompression Worldtimer in black and blue versions, and the very recent and beloved Multifort TV Big Date in its green and blue versions.
• Precision Automatic Movements: Mido uses high-quality automatic movements that are recharged with the movement of the wrist, ensuring precision, reliability, and excellent power reserve.
• Innovative Materials: Mido experiments with innovative materials such as high-tech ceramic, titanium, and carbon to create lightweight, durable, and high-performance watches.
• Price Range: On average between 800 and 1500 euros.

Seiko: Technological Innovation at the Service of Time

Founded in 1881 in Japan, Seiko is a pioneering brand in technological innovation applied to watchmaking. Its watches, characterized by cutting-edge design and revolutionary technologies, are perfect for those seeking a modern and functional accessory.

• Cutting-Edge Technologies: Seiko was the first company in the world to launch a quartz watch in 1969 and has since continued to develop innovative technologies such as Kinetic, which converts kinetic energy into electrical energy, and Astron, the world's first solar GPS watch. In addition to these watches dedicated to lovers of precision and quartz movements, Seiko is a master in the creation of mechanical self-winding movements with a truly affordable entry price for everyone.
• Collections for Every Need: Seiko offers a wide range of collections, from sporty lines like the Prospex and 5 Sports, dedicated to adventure lovers, to elegant lines like the Presage, inspired by Japanese tradition and cocktails.
• Unbeatable Value for Money: Seiko offers high-quality watches at affordable prices, even under €300 for automatic movements, making technological innovation accessible to all.
• Price Range: Between 250 and 500 euros for the economical quartz versions, 5 Sports and Presage; between 450 and 1000 euros for Prospex; around 2000 euros for the Astron.

Squale: The Soul of the Sea on Your Wrist

Founded in 1946, Squale is an Italian brand produced in Switzerland, specializing in professional diving watches. Its watches, characterized by robust design and exceptional performance, are perfect for those who love the sea and underwater activities.

• Professional Diving Watches: Squale produces diving watches that meet the highest quality and safety standards, water-resistant to great depths and equipped with specific functions for diving.
• Iconic Design: Squale watches are recognizable for their unmistakable design, inspired by the professional tools used by divers.
• Swiss Precision Movements: Squale uses high-quality Swiss movements, ensuring precision and reliability even in the most extreme conditions.

Choosing the Perfect Watch: Some Helpful Tips

Now that you have gotten to know the four leading brands of our jewelry store better, here are some helpful tips for choosing the perfect watch for yourself or as a gift for a loved one:

• Consider Your Lifestyle: Whether you are an athlete, a professional, or a lover of elegance, choose a watch that suits your lifestyle and needs. Think quickly about the models you already own to avoid buying clones: it's also great to have watches with designs that differ from each other.
• Evaluate Your Budget: Set a maximum budget and look for a watch that offers the best value for money in your price range. Remember: subscribers to our site enjoy truly advantageous benefits that reward loyalty. You can take advantage of a special price from the first purchase with just registration, and the conditions will continue to improve after each purchase.
• Try the Watch on Your Wrist: Before buying a watch, try it on your wrist to make sure it's comfortable and fits the size of your wrist. If you can't physically come to the store, send us a message to receive live and worn photos.
• Choose a Model You Like: The watch should appeal to you aesthetically and make you feel comfortable when you wear it.

We hope this guide has been helpful in guiding you towards choosing the perfect watch. We invite you to visit our watch section to discover our collections and find the watch of your dreams.