History
The history of Cicala jewelery begins way back in 1950 when Antonio Cicala, founder of the jewelery shop of the same name, decided to move with his family from Naples to Genoa. The maritime republic is experiencing the spectacular innovations of the post-war period: the city is lively, innovative and intriguing in its complex nature, and allows Antonio to continue his work as a diamond cutter.
The first laboratory, dedicated exclusively to the cutting and trading of diamonds and colored gems with other jewelers, was opened in the iconic Via degli Orefici, in the historic center of the city. After a few years, due to the ever-increasing work needs, he continued his work by opening the first shop in a more comfortable location in Piazza Soziglia, starting to establish and consolidate the relationship directly with private customers looking for handcrafted jewellery. by hand.
Nel corso del tempo l’immutata passione della famiglia Cicala per i gioielli continuò a crescere. L’altissima domanda di gioielli e gemme consentì loro di iniziare a sperimentare nuove tecniche orafe, portando in breve tempo alla creazione di veri e propri gioielli esclusivi d’autore. L'esperienza e la serietà della famiglia, immutata negli anni a venire, consentirono ad Antonio ed ai suoi figli Massimo e Rita che nel frattempo gli si affiancarono nel lavoro, a diventare il punto di riferimento su Genova per chiunque fosse alla ricerca di gioielli classici o all’avanguardia, affermando ulteriormente il proprio nome tra quello delle principali grandi gioiellerie della città .
Over time, the Cicala family's unchanged passion for jewelery continued to grow. The very high demand for jewels and gems allowed them to start experimenting with new goldsmith techniques, quickly leading to the creation of truly exclusive designer jewels. The experience and seriousness of the family, unchanged in the years to come, allowed Antonio and his children Massimo and Rita who in the meantime joined him in his work, to become the point of reference in Genoa for anyone looking for classic jewels or avant-garde, further establishing its name among those of the main large jewelers in the city.
Man mano che l'attività cresceva, la famiglia continuava a sostenere i propri valori di professionalità e cortesia, fornendo un servizio eccezionale ai propri Clienti e ampliando il proprio staff. I risultati positivi consentirono in breve tempo di investire ancora nella struttura: nel 1978 l’azienda esegue il primo restyling, dotandosi di nuove grandi vetrine e rinnovati sistemi di sicurezza.
In 1975 the Cicala family took the opportunity to take over a small jewelery shop in the charming district of Pegli, a few kilometers from the center of the city which had become chaotic and unsafe over the years. This new shop, equipped with a larger display area, soon became a popular destination for jewelery lovers. The new opening gives everyone new stimuli and new energy: the opportunity is perfect to extend the business to the trade of another sector linked to that of jewellery, namely watchmaking. Zenith, Timex, Longines, Paul Picot and Bulova were the first brands chosen by the founder.
Nuovo personale viene inserito all’interno dello staff senza rinunciare agli ingredienti per il successo e la crescita: onestà , qualità totale dei gioielli selezionati con gusto e cura particolare, competenza e cortesia al momento dell’acquisto, assistenza al Cliente e accuratezza del servizio post-vendita.
As the business grew, the family continued to uphold their values of professionalism and courtesy, providing exceptional service to their Customers and expanding their staff. The positive results quickly allowed it to invest further in the structure: in 1978 the company carried out the first restyling of the structure, equipping itself with new large windows and renewed security systems.
In 1988 a new adventure began. Massimo and Rita buy the walls of the adjacent shop which is now disused and expand the premises by equipping it with a new laboratory. The place therefore becomes more spacious and allows you to simultaneously manage both an organized sale of jewelery and watches and the production and repair of customer jewellery. On this occasion, the exhibition space is therefore doubled, the range of products offered increases and the furnishings are made more comfortable and functional. A comfortable internal lounge is also created, necessary to manage the most demanding negotiations in privacy.
New personnel are added to the staff without giving up the ingredients for success and growth: honesty, total quality of the jewels selected with particular taste and care, competence and courtesy at the time of purchase, customer assistance and accuracy of the after-sales service -sale.
In 1997 the internet domain www.cicala.it was registered. Massimo Cicala invests in the arduous task of equipping the point of sale with an initial computerized warehouse management system and an "embryonic" website for the static presentation of his business and the brands sold.
In 2005, his son Antonio joined Massimo and the jewelry staff. The life of the company therefore undergoes a new important change: Antonio's ideas, the result of studies abroad, numerous trips to the East in search of the best suppliers for raw materials and contacts with other expert jewelers scattered throughout the peninsula , give Cicala jewelery an important new stimulus to reflect, change and grow further.
Between 2010 and 2011, the first version of Cicala.it was presented to the public in an e-commerce version: customers near and far therefore had the opportunity to purchase remotely. Despite some bugs and various inaccuracies deriving from the pioneering idea, the website is starting to become the point of reference for those who wish to safely purchase jewelery and watches from the best brands. The tangible reliability and seriousness of the family allow it to develop the sector of remote jewelry creation.
In February 2016, the new headquarters was inaugurated to the public after a complete restyling. The exhibition and sales area, even larger and well organised, has been defined as the "Jewellery Boutique" of Genoa for the elegance and refinement of the marble furnishings. Together with the relaxing atmosphere, the luxurious and refined but not excessive context makes the visit to the headquarters a perfect moment to pleasantly dedicate yourself to choosing the jewel of your dreams.
In 2023 a new milestone: Gioielleria Cicala returns to the center of Genoa. Massimo and Antonio open a store in the heart of the city, in Via San Vincenzo, a prestigious pedestrian street dedicated to shopping for Genoese people and tourists. The shop, which applies the same winning recipe of high professionalism and attention to the customer, resells selected watch and jewelery brands, and offers an exclusive system of design and creation of commissioned jewelery by appointment.
Continues…