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Buonocore Gioielli: The Gold and Diamond Soul of Naples

Jewelry

Buonocore Gioielli: The Gold and Diamond Soul of Naples

AAntonio Cicala April 30, 2026 3 min read

Naples is not just a city: it's a vibration, an energy that flows through the alleys of the historic center, weaving into the goldsmith workshops of the ancient village and inevitably rising to the gold crafted by hand. It is in this context that in 1994, Gennaro Buonocore, a sculptor before a goldsmith, opened a small workshop and began to shape what was within him: jewelry that is not just adornment, but a narrative of oneself.

From an Artisan Workshop to a Recognized Maison

The story of Maison Buonocore is one of an artistic dream that has grown without losing its soul. Gennaro, trained with the vocation of a sculptor, transfers the same search for form and volume that characterizes plastic work into gold. Determination, passion, and perseverance quickly led him to win over a discerning audience: personalities such as the Rothschilds, Andy Warhol, Joseph Beuys, and Egon von Fürstenberg gravitated around the Neapolitan workshop.

Today, the Maison is led by his sons Ciro and Davide, who have brought further creative intensity while keeping the original Neapolitan culture alive. The company creates both its own branded pieces and high jewelry for third parties: a combination that attests to the trust placed in Buonocore's know-how by the international luxury industry.

Gold, Diamonds, and Neapolitan Savoir-Faire

Buonocore jewelry is crafted in 18-carat gold—white, yellow, and rose—adorned with natural diamonds and precious stones. The production process remains a complete artisanal experience: from the idea to the sketch, from the prototype to the final finish, each phase is overseen by highly specialized craftsmen embodying the typically Neapolitan savoir-faire.

Among the most recognizable collections, the Noon Reversible has become a brand symbol: a jewel that changes face, like the women who wear it. The Letters collection allows for maximum personalization, with gold and diamond letters making each piece unique. The Seal Pavé, Spring Classic, and Wave lines complete an offering that ranges from everyday elegance to special occasions.

Jewelry That Translates Emotion

Buonocore's philosophy is encapsulated in a recurring phrase: every jewel translates an emotion, speaks of a passion for detail, and the desire to celebrate each woman's individuality. This is not rhetoric: in every curve, every setting, every reflection of light on the gold, there is the work of those who love what they do.

The company culture is founded on values such as initiative, honesty, respect, and trust: characteristics that translate into lasting relationships with clients and business partners worldwide.

Why Choose Buonocore at Cicala Gioiellerie

Cicala Gioiellerie is an authorized Buonocore retailer, meaning a guarantee of authenticity, qualified assistance, and access to the entire collection in a context of personalized consultation. A Buonocore jewel is an investment in beauty, an object that tells who you are without you having to say a word.

Discover also Mirco Visconti for high jewelry with certified stones, or Coscia for the tradition of precious pearls. If you're looking for the perfect ring, explore our selection of rings. Our private consultation will guide you to the ideal choice.

Discover Buonocore Jewelry →
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Written by

Antonio Cicala

We curate guides, insights and advice on jewelry and watchmaking with the same care we've put into our boutique since 1950. Cicala Gioiellerie is in Genoa, Via Martiri della Libertà 23-25r.