Bulova Lunar Pilot Black Hole · It absorbs 99.4% of the light · Discover itBulova Lunar Pilot Black Hole · discoverNew in: DOXA watches · The Swiss divers with the orange dial · DiscoverDOXA watches · Swiss divers, new in · discoverNew in: ALPINA watches · Swiss mountain, dive and pilot watches · DiscoverALPINA watches · Swiss, new in · discoverSquale Galeazzi Artiglio · A hundred years from the abyss · Discover the storySquale Artiglio Limited Edition · discoverOfficial retailer · Official warranty · International shipping always insuredOfficial retailer · Insured international shippingPay with Alma in up to 12 instalments · Find out howAlma up to 12 instalments · Find out how
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Men's Luxury Watches

Over 1,050 men's watches in steel, gold and titanium. Official retailer.

Featured: 1–24 of 865 products

Products

-20% Bulova Super Seville 96B440 262 kHz Precisionist 38 mm
BULOVA
Bulova Super Seville 96B440 262 kHz Precisionist 38 mm
Original price was: €499.00.Current price is: €398.00.
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-20% Mido Multifort TV Big Date M049.526.37.291.00
MIDO
Mido Multifort TV Big Date M049.526.37.291.00
Original price was: €1,300.00.Current price is: €1,039.00.
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-18% Seiko 5 Sports SSK033K1 Automatic 42,5 mm
SEIKO
Seiko 5 Sports SSK033K1 Automatic 42,5 mm
Original price was: €490.00.Current price is: €401.80.
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Seiko Prospex 1965 Heritage Diver’s Watch Save the Ocean Limited Edition
SEIKO
Seiko Prospex 1965 Heritage Diver’s Watch Save the Ocean Limited Edition
€1,500.00
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-18% Seiko 5 Sports Field HDB006 Automatic Watch with Black Compass Bezel
SEIKO
Seiko 5 Sports Field HDB006 Automatic Watch with Black Compass Bezel
Original price was: €420.00.Current price is: €344.40.
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-20% Bulova 96B344 Oceanographer 41 mm
BULOVA
Bulova 96B344 Oceanographer 41 mm
Original price was: €599.00.Current price is: €478.00.
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-20% Seiko 5 Sports SRPD53K1 Automatic 42,5 mm
SEIKO
Seiko 5 Sports SRPD53K1 Automatic 42,5 mm
Original price was: €320.00.Current price is: €255.00.
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-15% Seiko 5 Sports SRPK67K1 Automatic 42,5 mm
SEIKO
Seiko 5 Sports SRPK67K1 Automatic 42,5 mm
Original price was: €350.00.Current price is: €298.00.
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-20% Longines Conquest L3.830.4.92.6 Automatic 41.00 mm
Longines
Longines Conquest L3.830.4.92.6 Automatic 41.00 mm
Original price was: €2,350.00.Current price is: €1,879.00.
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-20% Bulova 97B223 Super Seville 38 mm
BULOVA
Bulova 97B223 Super Seville 38 mm
Original price was: €529.00.Current price is: €422.00.
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-20% Longines HydroConquest L3.781.4.56.6 Automatic 41.00 mm
Longines
Longines HydroConquest L3.781.4.56.6 Automatic 41.00 mm
Original price was: €2,000.00.Current price is: €1,599.00.
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-20% Longines HydroConquest L3.781.4.96.6 Automatic 41 mm
Longines
Longines HydroConquest L3.781.4.96.6 Automatic 41 mm
Original price was: €2,000.00.Current price is: €1,599.00.
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-20% New Bulova Classic 96A352 Automatic 42 mm
BULOVA
Bulova Classic 96A352 Automatic 42 mm
Original price was: €499.00.Current price is: €399.20.
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-20% Bulova Jet Star 96B401 Men's Watch – Official Retailer
BULOVA
Bulova Jet Star 96B401 Men's Watch – Official Retailer
Original price was: €449.00.Current price is: €358.00.
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-20% Bulova Lunar Pilot 96A299 262 kHz Precisionist 43 mm
BULOVA
Bulova Lunar Pilot 96A299 262 kHz Precisionist 43 mm
Original price was: €599.00.Current price is: €479.20.
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-20% Bulova Lunar Pilot 96B251 262 kHz Precisionist 45 mm
BULOVA
Bulova Lunar Pilot 96B251 262 kHz Precisionist 45 mm
Original price was: €549.00.Current price is: €439.20.
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New Bulova Lunar Pilot Black Hole Chronograph 41.2mm Limited Edition 6,000 pieces | Ref. 98A335
BULOVA
Bulova Lunar Pilot Black Hole Chronograph 41.2mm Limited Edition 6,000 pieces | Ref. 98A335
€1,490.00
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-20% Bulova Maquina 2025 Steel Blach Watch 40mm case
BULOVA
Bulova Maquina 2025 Steel Blach Watch 40mm case
Original price was: €599.00.Current price is: €479.20.
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-20% Bulova Marine Star 98A306 Mechanical 44 mm
BULOVA
Bulova Marine Star 98A306 Mechanical 44 mm
Original price was: €399.00.Current price is: €319.20.
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-20% Bulova Marine Star 98B353 Quartz 43 mm
BULOVA
Bulova Marine Star 98B353 Quartz 43 mm
Original price was: €299.00.Current price is: €239.20.
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-22% Bulova Racer 98B427 Quartz 42 mm
BULOVA
Bulova Racer 98B427 Quartz 42 mm
Original price was: €429.00.Current price is: €335.00.
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-20% Bulova Racer 98B468 Watch – Official Authorised Retailer
BULOVA
Bulova Racer 98B468 Watch – Official Authorised Retailer
Original price was: €479.00.Current price is: €382.00.
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New Bulova Shelby Racer Chronograph 40.5mm Limited Edition 9,999 pieces | Ref. 96K118
BULOVA
Bulova Shelby Racer Chronograph 40.5mm Limited Edition 9,999 pieces | Ref. 96K118
€1,290.00
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-20% Bulova Surveyor Automatic Skeleton Watch 96A293 – Official Retailer
BULOVA
Bulova Surveyor Automatic Skeleton Watch 96A293 – Official Retailer
Original price was: €449.00.Current price is: €359.20.
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Men’s Luxury Watches: An Icon of Style and Engineering

A man’s watch is more than a timekeeping instrument; it is a definitive statement of character and taste. Our collection of men’s luxury watches features a curated range of styles, from rugged tool watches to sophisticated dress models. Crafted using high-grade 316L stainless steel, titanium, and 18k gold finishes, these timepieces combine the rigor of precision engineering with the timeless elegance of Italian design.

Automatic, Chronograph, and Professional Diver Watches

Explore the complexity of horology with our diverse selection of movements. Discover men’s automatic watches that harness the energy of your movement, or high-performance chronographs designed for those who demand technical functionality. For the adventurous, our professional diver watches offer extreme water resistance and superior legibility, featuring scratch-resistant sapphire crystals and robust unidirectional bezels for total reliability in any environment.

Classic Dress Watches and Contemporary Minimalist Designs

For formal occasions and professional settings, our classic men’s watches with genuine leather straps and slim profiles offer understated sophistication. If you prefer a modern aesthetic, explore our minimalist watches with sleek mesh bands or brushed steel bracelets. These precision timepieces are designed to complement a tailored suit as perfectly as a casual weekend look, ensuring versatility without compromising on luxury.

A Timeless Investment and a Prestigious Gift

Choosing a designer wristwatch is an investment in quality that lasts for generations. It remains the most popular gift for celebrating graduations, weddings, or career milestones. Every watch in our collection is delivered in a premium branded presentation box, complete with a worldwide warranty and a certificate of authenticity, guaranteeing the excellence of the craftsmanship and the purity of the materials.

FAQ — Men’s watches: frequently asked questions

Which case size should I choose?

Take your wrist as the reference, not the trend of the moment: under a 17 cm wrist circumference, 36-40 mm cases sit well; above 18 cm you can go up to 42-44 mm. Thickness matters too, because a tall watch will not slide under a shirt cuff. Send us your wrist measurement and we will tell you which models suit you.

What makes a watch a “tool watch”?

A tool watch is built for a specific job: professional diving (such as Squale), motorsport chronographs, or anti-magnetic models. They stand out for sapphire crystals, higher water-resistance ratings and dials designed to be read at a glance.

Which men’s watches make the best gift?

For a graduation or a first job, a steel automatic between €300 and €600 — Seiko or Bulova — is worn for years. For a wedding or a milestone birthday, a slim dress watch from Longines or Maurice Lacroix is the classic choice. Every watch is delivered in its branded box, ready to be given.

How long is the warranty, and who honours it?

New products carry a 24-month warranty; vintage and pre-owned pieces carry 12 months. New watches also come with the manufacturer’s warranty, which varies by brand and is honoured at authorised service centres.

Can you resize the bracelet or change the strap?

Yes. We have our own watchmaking workshop: bracelet sizing, strap and buckle replacement, battery changes and full servicing are carried out in-house. You can come to our Genoa boutiques or arrange a collection.

Explore by category

Automatic watches ·
Chronographs ·
Diver watches ·
Classic dress watches ·
Pre-owned & vintage

Longines ·
Seiko ·
Mido ·
Bulova ·
Squale ·
Watch straps and bracelets

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